Original Imagery

Type Classification

Sans Serif 

Is usually used for Sings , text in app and names on maps.

Serif fonts are usually used in lengthy text, such as books, newspapers and moat magazines.

Slab Serif

typically used where a display font is required, such as book covers, posters, advertisements and logotypes.

Script faces 

They are generally used for display or trade printing. 

Engraving Script 

Script or cursive fonts tend to be used for more romantic occasions like wedding and anniversaries.

Handwritten script 

Handwritten fonts are a natural choice to use in stationery design, such as invitations.

  

 Michael  Batory 

Michal Batory is a world-renowned graphic designer based in Lodz and Paris. He has been awarded in many competitions and is known primarily for his posters.  

 

The creativity and skill involved in balancing on two legs with such large scissors is truly impressive. It's a unique and eye-catching image that showcases a blend of talent and imagination. I like it because it's a fun and creative way to showcase talent and imagination. It's interesting because this pushes the boundaries of what's possible in terms of balance and creativity. 

Kaja

Ryszard Kaja (16 January 1962 – 17 April 2019)was a painter, poster artist, stage designer , and costume designer from Poland.

He studied at the Academy of Fine Arts in Poznan in 1984, and earned a degree in painting under Norbert Skupniewicz. His father is the poster designer Zbigniew Kaja and his mother is the ceramicist and painter Stefania Kaja.

He designed more than 150 theater, ballet, opera, television, and film sets in Poland and abroad, including France, Germany any many more.

Adobe Illustration

This is the original image I chose. I used Adobe Illustrator to draw over Cassandres's original image and I added a second layer and locked the first one. For the text, I used the brush tool. Everything was done with shapes and the pen tool.

I think the pictures look almost the same, and I am satisfied with the result. But I feel there are things to improve here, for example, the writing and the contour of the colors. 

Poster Practice

I created this practice poster using Adobe Photoshop. I chose 2 photos from Google to try making my own image. I used the mask to remove the person's head, and I finished the final touches for the cat as well. And the background it is just a simple colour. 

I feel that this is too simple and that it needs more practice. 

Analyse similar poster

This poster was made for a clothes sale. 
I don't really know when it was made, but I know it was made on the website Free Pik.
I really like the yellow colors and the white and black person in the middle. The color yellow has different types of tones, which makes the poster stand out.
The person in the middle is going really well with the other colors and matching everything. 
The type font is a simple sans serif and it's all capital letters. I think this was made like that to attract attention.
The poster is graphic and it's only the heading Fashion, there are no taglines.
The graphic elements are arrows, circles, and lines that look like blocks.
This suite the audience and the event because it is made for people who love shopping and also the sale price down.
My opinion is that this is a good-looking poster but it is too simple. This could be improved by adding taglines and a better heading.

SKETCHES FOR DIGITAL POSTER 

 These sketches are for my digital poster which I will create in Photoshop. I only draw about fashion.     

This is my final graphic poster. First I created a gradient pink background because I think this will attract more girls. Second, with the pictures I found on Google ( link in my bibliography), I cut their background and created a mask. After this, I used the text tool for the 'FASHION' text and to give it a better look I added on top a second text but with a different color and moved it a bit to the right to give that effect. 

I don t know how I feel about this, but something is missing and I know what that is. I think it would be better if I had my original imagery and created my original pieces which I draw in my sketches. If I will do this again in the future I will definitely make a better one with original things.

Photographic poster 

This is my photographic poster. This was done on Adobe Photoshop. The first thing I did was to find a background to go with the fashion vibe. And then I inserted my original images, and to remove the background I made a mask for all of them. For the writing I made it look like a double text. And then I placed my images in different positions to look like a fashion show. I really liked this practice it was really easy, and the final piece, I am happy with it. Maybe in the future, I will add my original background.

Type of posters 

Music poster

This poster gives a barbaric vibe because of the colors and the images.
The colors are vibrant and violent. It has a lot of red and black.
It also has a tagline that attracts people to go even more to the show.
The type is big and simple, it really catches your eye. 
There are some images in the background, and flames and musical notes.
This targets the audience who likes rock.
I really like this poster because it gives me a good vibe and I also like the colors and the way the layout was made.

Fashion poster

This is a simple fashion poster. As you can see there is only one colour which is light purple.
But what is really interesting about this and catches my attention is the way the person is almost invisible in the middle, the way it was made, and matching with the colors.
The writing behind the person is big and simple, and there is more writing at the bottom a bit smaller.
This targets the audience that is simple and fashionable. If I could change something it would be the big writing, I would make it a bit smaller and I would add a tagline.

Drama poster

This drama poster gives a horror genre which makes the people who see it frightened and keep them in suspense.
The person in the back has a lot of shadows which makes him scary. The heading is huge. And there is also a small writing down. 
I love the layout and the colors which are only black and red.
This targets the audience who likes suspense. 
I like this poster the way it is and I wouldn't change anything.

Designer for inspiration 

Edel Rodriguez 

Photography Practice

We had a group of 5 doing this photography practice. We took some interesting angles .

I found this practice useful because it will help me with  the project in the future and understanding the shots and angles better.

High angle/ Bird eye

Close up

Dutch angle

Low angle

Lighting Styles

Examples

1. Natural Lighting: 

Uses sunlight or daylight, creating soft and even illumination. Great for outdoor scenes.

2. Hgh-Key Lighting:

 Bright and even lighting with minimal shadows. Often used in comedies or cheerful scenes.

3. Low-Key Lighting:

 Creates strong contrasts with deep shadows, often used in thrillers or horror films to create tension.

4. Backlighting:

Light comes from behind the subject, creating silhouettes or a glowing effect around the edges.

5. Spotlighting: 

Focuses light on a specific area or subject, drawing attention to it while keeping the rest dark.

6. Ambient Lighting:

Soft, diffused light fills the entire space, providing a general illumination without harsh shadows.

Lighting example

Portraits

 The dark room creates a captivating atmosphere that immediately draws the viewer in. It evokes a sense of mystery, making you curious about the person’s thoughts.

Primary and Secondary Research 

Advertising Modes

1. Television: 

A powerful medium that reaches a wide audience through commercials during shows and events. It combines visuals and audio to create impactful messages.

2. Radio: 

This channel uses audio advertisements broadcast over AM, FM, or digital platforms. It's a cost-effective way to reach local audiences and can target specific demographics based on the station's content.

3. Print: 

Newspapers and magazines are classic advertising channels. Advertisers can create visually appealing ads that readers can engage with at their own pace.

4. Billboards: 

Large outdoor advertisements are placed in high-traffic areas. They capture attention quickly and are effective for brand awareness and short messages.

5. Direct Mail: 

Physical mail sent to potential customers, including brochures, postcards, or catalogs. It allows for targeted marketing and can include personalized messages.

6. Cinema: Advertising before movies in theatres. It reaches captive audiences and can create a memorable experience through engaging visuals and sound.

Camera license test

What does ISO refer to?

ISO is a camera setting that controls how sensitive the camera's sensor is to light. - Low ISO (like 100): Less sensitive, good for bright light, less noise (grain). - High ISO (like 1600): More sensitive, good for low light, but can add noise.

 

 

What is Shutter Speed?

Shutter speed is how long your camera's shutter stays open to let light in. It's measured in seconds or fractions of a second.

 

 

What does Frame Rate mean?

Frame rate is the number of images (frames) shown per second in a video. - Higher frame rate (like 60 fps): Smoother motion. - Lower frame rate (like 24 fps): More cinematic look.

 

 

How do you switch the camera between Auto Focus and Manual Focus?

To switch between autofocus and manual focus on most cameras: 1. Look for a switch on the lens or camera body labeled "AF" (autofocus) and "MF" (manual focus). 2. Slide or turn the switch to your desired mode.

 

 

While in Auto Focus mode, what do you gently press to make the camera automatically focus the image?

While in autofocus mode, you gently press the shutter button halfway down to make the camera automatically focus the image.

 

 

While in Manual Focus mode, how do you adjust the image focus?

In manual focus mode, you adjust the image focus by turning the focus ring on the lens. Rotate it until the subject appears sharp and clear in the viewfinder or on the screen.

 

 

What does White Balance mean?

White balance is a camera setting that adjusts the colors in your photos to make them look more natural. It helps balance out different lighting conditions, so white objects appear white and colors look true to life.

 

What is the depth of field?

Depth of field refers to the range of distance in a photo that appears sharp and in focus.